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5 cards from this section. Quick, good the night before a test.
What does PPC stand for?
Focus on paying for each click on your ad.
Why is keyword research important?
Think about how to reach your audience.
What is the primary purpose of keyword research in PPC?
Focus on targeting your audience.
True or False: The ad auction process only considers bids when displaying ads.
Remember quality matters in ads.
You have been given a budget of $500 for a PPC campaign. Discuss how you would allocate your budget focusing on keyword bidding and the expected outcomes.
Consider both the volume of traffic and cost efficiencies.
Draft a basic PPC ad for a fictitious online shoe store focusing on conversion. Include a headline, a description, and a call to action.
Think about what you would want to see if you were the customer.
6 more questions in this section. Enroll free to practise them all.
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