Practice Learning Objectives (1.2) - Introduction to Digital Marketing

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5 questions

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6 sample questions

Question 1.
Define digital marketing in your own words.
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Think about how businesses reach customers today.
Question 2.
List three major channels in digital marketing.
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Remember the mnemonic S.C.E.P.A.M.
3Question 3.
What is the primary focus of digital marketing?
- To promote using traditional media
- To promote using digital channels
- To solely focus on websites
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Think about how information is shared today.
4Question 4.
SEO stands for?
- Search Engine Optimization
- Social Engagement Optimization
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Consider the purpose of SEO.
Question 5.
Assuming you are tasked with creating a digital marketing strategy for a small local business. Describe how you would integrate SEO and social media marketing into your plan.
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Consider how local customers would search for services.
Question 6.
Discuss the importance of measurable results in digital marketing compared to traditional marketing strategies.
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Think about how businesses use data to refine their approach.

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