Practice Chapter Summary (7) - Introduction to Digital Marketing

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6 sample questions

Question 1.
What is digital marketing?
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Think about how businesses communicate with customers online.
Question 2.
Name one traditional marketing method.
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These methods do not use the internet.
3Question 3.
What best defines digital marketing?
- Promotion via offline channels
- Promotion via online channels
- Promotion via face-to-face contact
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Think about the platforms involved in modern advertising.
4Question 4.
True or False: Digital marketing is isolated to local audiences.
- True
- False
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Consider where businesses can find customers.
Question 5.
Discuss how the emergence of mobile marketing has changed digital marketing strategies.
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Consider how people use smartphones for shopping.
Question 6.
Evaluate the pros and cons of digital marketing compared to traditional marketing.
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Think about the advantages and disadvantages of each approach.

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