Practice Strategies (5.4.1) - Email Marketing

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9 questions

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Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What is a lead magnet?
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Think about something valuable given for free.
Question 2.
Name two places where you can add signup forms.
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Consider where on a page users interact the most.
3Question 3.
What is a lead magnet?
- A paid advertisement
- A free resource to gain email subscriptions
- A type of email campaign
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Think about what would encourage someone to give their email.
4Question 4.
T/F: Popup ads are always detrimental to user experience.
- True
- False
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Consider the timing and design of the pop-up.
Question 5.
Propose a comprehensive strategy for a referral program targeting current subscribers to boost email sign-ups by 30% in six months.
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Consider both the app and what you will offer existing subscribers.
Question 6.
Evaluate different types of lead magnets for a digital marketing agency. Which do you think would generate the most conversions and why?
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Think about what would be valuable to your target audience.

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