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4 cards from this section. Quick, good the night before a test.
What is an open rate?
Think about what it measures regarding recipient engagement.
Define click-through rate (CTR).
Consider what actions the recipients are taking.
What metric indicates the percentage of recipients who opened the email?
Think about the action of actually opening the email.
Is a high bounce rate a positive indicator for email performance?
Does a bounce mean the email reached the recipient?
You send 500 emails: 100 are opened, 20 links are clicked, and 10 recipients make a purchase. Calculate the open rate, click-through rate, and conversion rate.
Use formulas: Open Rate = (Opened Emails/Total Emails) x 100%, CTR = (Clicks/Opened Emails) x 100%, Conversion Rate = (Conversions/Total Emails) x 100%.
An email marketing campaign delivered 1,000 emails, had 50 bounces, 5 unsubscribes, and a 30% open rate. Discuss the implications of these results on the email list's health.
Consider the relationships between bounces, opens, and unsubscribes in managing future campaigns.
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