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2 cards from this section. Quick, good the night before a test.
Define what a subject line is in an email.
Think of this as a title of an article, but for emails.
What is the purpose of a Call-to-Action (CTA) in an email?
This is usually a button or linked text that encourages action.
What is the ideal character limit for a subject line?
Think about how long a line of text you find appealing to click on.
True or False: Preheader text should be omitted for a cleaner email design.
Consider how that extra sentence helps you decide to open an email.
Create a comprehensive email marketing campaign plan for a new product. Your plan should include the subject line, preheader, body content, and CTA, aiming for maximum engagement.
Think about what makes emails compelling to you personally!
Evaluate two different emails you received this week. Identify which one would likely perform better and why based on the design elements discussed.
Consider your emotional response and take note of what made you feel more inclined to act.
5 more questions in this section. Enroll free to practise them all.
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