Practice Chapter Summary (6) - Email Marketing

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6 sample questions

Question 1.
What is email marketing?
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Think of it as a direct communication tool.
Question 2.
Name one benefit of email marketing.
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Consider the financial aspect.
3Question 3.
What is the average return on investment for email marketing?
- $10
- $20
- $40
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Think about the return you get for each dollar invested.
4Question 4.
True or False: Email campaigns can include transactional messages.
- True
- False
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Consider what kinds of emails you receive after making a purchase.
Question 5.
Outline a strategy to improve your email marketing campaign using key metrics. What metrics would you focus on and why?
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Consider which actions indicate success.
Question 6.
Devise a lead magnet suitable for a fitness coaching business. What would it include?
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Think about what would interest potential clients wanting to improve their fitness.

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