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3 cards from this section. Quick, good the night before a test.
What is a lead magnet?
Think of what businesses often provide for sign-ups.
Name one type of signup form.
Consider where you usually see sign-up opportunities.
What is a primary purpose of a lead magnet?
Remember what businesses aim to do with free offers.
True or False: A pop-up can help increase email sign-ups.
Think about your own experiences with pop-ups.
Create a detailed plan for an email marketing campaign incorporating all five components of building an email list. Include specific tactics for lead magnets, signup forms, pop-ups, social media, and referral programs.
Think about what might appeal to your target audience.
Evaluate a recent email marketing strategy you encountered. Identify the elements used for building the email list and discuss what worked or what could have been improved.
Consider both engagement and compliance aspects.
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