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2 cards from this section. Quick, good the night before a test.
What does SMART stand for in the context of goal setting?
Think about how you'd want goals to be outlined.
Name one method to gather audience data.
Consider ways companies learn about their customers.
What does the 'R' in SMART goals stand for?
Consider how each part of SMART connects to your overall goals.
True or False: Knowing your audience is only important for creating advertisements.
Think about other areas like content creation or product design.
Develop a marketing strategy for a new product launch. Specify the SMART goals, target audience, selected channels, and methods for tracking success.
Use all components taught in the framework.
Evaluate a failed digital marketing campaign. Identify what went wrong based on the KPI tracking and suggest a new strategy incorporating the step-by-step framework.
Reflect on how adjusting the strategy can address previous failures.
4 more questions in this section. Enroll free to practise them all.
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