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5 cards from this section. Quick, good the night before a test.
Define a digital marketing strategy.
Think about how a business would use the internet to meet its goals.
What does SMART stand for?
It’s a framework for defining effective objectives.
What does a digital marketing strategy aim to achieve?
Consider what successful marketing should do.
True or False? A successful marketing plan should not include a budget.
Think about how finances play a role in planning.
Design a detailed digital marketing strategy for a new online clothing brand targeting millennials. Include SMART goals, chosen channels, and potential metrics for success.
Think about what appeals to millennials in terms of fashion and online presence.
Analyze a fictitious company's marketing plan that includes a budget, channel mix, and timeline. Suggest improvements based on current digital marketing trends.
Stay updated on best practices in digital marketing as you suggest improvements.
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