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4 cards from this section. Quick, good the night before a test.
Define nano-influencers.
Think small, but mighty!
What is the follower range for macro-influencers?
More than micro but less than mega!
What is a nano-influencer?
Think small audiences.
True or False: Macro-influencers always achieve better engagement than nano-influencers.
Consider the difference in audience connections.
Analyze why a brand targeting millennial audiences might choose to work with micro-influencers rather than mega-influencers.
Consider familiarity and engagement over reach.
Design a marketing strategy using nano-influencers for a newly launched product. What criteria will you use to select your nano-influencers?
Focus on personal connections and authenticity.
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