Practice Targeting, Retargeting & Lookalikes (3.2) - Performance Marketing & Paid Ads Optimization

Practice: Targeting, Retargeting & Lookalikes

Lesson 3.2Performance Marketing & Paid Ads Optimization

Practise this section

10 questions

Flashcard drill
5 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
Sign up to start the exercise
Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
Sign up to start the quiz

6 sample questions

Question 1.
Define what a custom audience is.
Show hintHide hint
Think about how companies use their customer data.
Question 2.
What is the purpose of a lookalike audience?
Show hintHide hint
Consider the relationship between existing customers and potential ones.
3Question 3.
What is a custom audience?
- A group of potential customers
- A group from existing data
- A type of ad format
Show hintHide hint
Think about where this data comes from.
4Question 4.
True or False: Lookalike audiences are used to target only existing customers.
- True
- False
Show hintHide hint
Consider the purpose of expanding reach.
Question 5.
Analyze a scenario where a business sees a high number of users abandoning their shopping cart. How would you implement dynamic retargeting to address this issue?
Show hintHide hint
Think about what message is most likely to convert an abandoned cart.
Question 6.
A restaurant wants to attract new customers who are similar to their loyal patrons. What type of audience strategy should they employ, and outline the steps?
Show hintHide hint
Consider where the customer data comes from.

6 more questions in this section. Enroll free to practise them all.