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4 cards from this section. Quick, good the night before a test.
What is a Search Ad?
Think about what you see when you search for something on Google.
Name one type of targeting in Google Ads.
Consider the audience you can create from your customer data.
What is the primary format of advertisements in Google Ads?
Think about which ads show up when you search for something.
True or False: YouTube Ads can only be displayed as video format.
Consider the main ad format on YouTube.
If a shopper abandoned their cart, suggest a Google Ads retargeting strategy to recover that sale.
Consider how to remind a customer of what they almost bought.
Create a brief plan to optimize an underperforming YouTube ad campaign.
What aspects of the ad could attract more viewers?
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