Practice Behavioral And Contextual Targeting (3.2.3) - Performance Marketing & Paid Ads Optimization

Practice: Behavioral and contextual targeting

Lesson 3.2.3Performance Marketing & Paid Ads Optimization

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9 questions

Flashcard drill
2 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
Define behavioral targeting.
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Think about how ads are tailored to your interests.
Question 2.
What does contextual targeting focus on?
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Consider what’s shown on the page you are reading.
3Question 3.
What does behavioral targeting rely on?
- User demographics
- Past user behavior
- Random selection
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Think about the kind of data that would suggest what a user might want.
4Question 4.
Contextual targeting is based on:
- True
- False
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Consider where your ad shows up when reading something specific.
Question 5.
Design a campaign that uses both behavioral and contextual targeting for an online fitness class subscription service. What data would you need, and how would you implement it?
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Think about where you would find potential customers looking for fitness solutions.
Question 6.
You are a marketer tasked with increasing engagement through behavioral targeting. What considerations around user privacy should you address in your strategy?
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No hint provided

5 more questions in this section. Enroll free to practise them all.