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3 cards from this section. Quick, good the night before a test.
What is the formula to calculate CTR?
Think of it as a percentage of views that resulted in clicks.
What does a high bounce rate indicate?
Consider why a user might leave without exploring more.
What is a definition of Click-Through Rate (CTR)?
Think about how engagement is measured.
True or False: High bounce rates always indicate a problem with the landing page.
Consider multiple user behaviors.
Your ad campaign is running with a 1.2% CTR and a 4.5% conversion rate. Your target is a 2% CTR with at least a 5% conversion rate. What steps would you take to optimize?
Consider different aspects of the campaign that could be adjusted.
You find that an ad has a high CTR but a low conversion rate. Discuss potential reasons for this discrepancy and how you would address them.
Think about what users experience after clicking the ad.
4 more questions in this section. Enroll free to practise them all.
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