Practice User Acquisition (ua) For Apps (2) - Mobile & App Marketing Strategies

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10 questions

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3 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does UA stand for in mobile marketing?
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Think about what it means to attract new users.
Question 2.
Name one benefit of Google UAC.
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It helps save time while managing ads.
3Question 3.
What is the primary goal of user acquisition strategies?
- To retain existing users
- To attract new users
- To lower ad spend
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Remember the focus of UA.
4Question 4.
True or False: Lookalike audiences can only be created from existing customers.
- True
- False
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Think about where these audiences come from.
Question 5.
Your company is launching a new travel app. Design a user acquisition strategy using Google UAC, Apple Search Ads, and TikTok ads, detailing each step.
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Consider the unique features of each platform for targeting.
Question 6.
Evaluate how increased competition in the app market can affect your user acquisition strategy. What adjustments should you consider?
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Think about how to stand out in a crowded market.

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