Practice Track (5.2) - Mobile & App Marketing Strategies

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8 questions

Flashcard drill
2 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
2 questions · about 1 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What is mobile analytics?
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Think about user behavior tracking.
Question 2.
What does retention rate measure?
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It’s about user longevity.
3Question 3.
What is the primary goal of mobile analytics?
- To track website visits
- To understand user engagement in apps
- To measure social media success
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Think about where analytics are applied.
4Question 4.
True or False: Retention rates indicate how many users uninstall an app.
- True
- False
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Consider what retention means.
Question 5.
Design a simple strategy utilizing Firebase Analytics to track a new feature in your app. Describe the metrics you would focus on and why.
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Think about what success looks like for the new feature.
Question 6.
Given a set of cohort analysis results showing a sharp drop in retention after 7 days, how would you address this issue?
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Consider the user's first impression and ongoing engagement.

4 more questions in this section. Enroll free to practise them all.