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3 cards from this section. Quick, good the night before a test.
What is mobile analytics?
Think about how you track app performance.
What does retention rate measure?
It’s all about users returning after their first use.
What metric helps to determine how engaging your app is?
Think about what keeps users entertained.
True or False: Retention rates track how many users only use an app once.
Consider what retention actually involves.
Design a hypothetical app and outline key performance metrics you would track using mobile analytics tools. Explain why each metric is important.
Think about what makes fitness apps popular.
Using cohort analysis, how would you address a 40% drop in Day 7 retention for your app? Provide a strategy based on your findings.
Focus on what might prevent users from returning after Day 1.
6 more questions in this section. Enroll free to practise them all.
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