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5 cards from this section. Quick, good the night before a test.
What does ASO stand for?
Think of optimizing your app's visibility in stores.
Name one channel used for user acquisition.
Channel that places ads for apps in app and search results.
What is the primary goal of App Store Optimization?
Consider what ASO stands for.
True or False: In-app engagement is not necessary for user retention.
Think about how users interact post-download.
Devise a complete ASO strategy for a new music streaming app. Include key components and how you would optimize them.
Consider all elements that feed into visibility.
Discuss how to measure the success of in-app engagement initiatives. Describe the metrics you would track.
Think about user behavior over time.
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