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5 cards from this section. Quick, good the night before a test.
Define marketing automation.
Think about how technology can help marketers save time.
What does lead scoring entail?
Consider how leads show interest in a product.
What is the primary goal of marketing automation?
Think about how automation can help manage high customer volumes.
True or False: Customer journey mapping is only useful during the purchase phase.
Consider the whole experience a customer has, not just buying.
Create a customer journey map for a fictional product and identify key touchpoints.
Think about a product you frequently use and the steps you took before purchasing.
Design a multi-channel marketing campaign targeting an audience based on scores. Include action points for each channel.
Consider how you would engage two different audience segments effectively.
7 more questions in this section. Enroll free to practise them all.
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