Practice Building Automation Workflows (2) - Marketing Automation & Customer Journey Mapping

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10 questions

Flashcard drill
4 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What is a trigger in an automation workflow?
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Think about what initiates the action in a workflow.
Question 2.
Name one action that can be triggered.
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Consider the responses marketers take.
3Question 3.
What begins an automation workflow?
- A campaign
- A trigger
- A customer
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Remember what sparks the action.
4Question 4.
True or False: Actions can only be sending emails.
- True
- False
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Think about different ways to respond to triggers.
Question 5.
Design a hypothetical automation workflow for a new e-commerce platform, including at least two triggers and their corresponding actions.
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Consider the customer journey from awareness to decision-making.
Question 6.
Analyze how continuous feedback can improve marketing automation workflows. Discuss the metrics you would monitor.
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Think about the role of analytics in optimizing workflows.

6 more questions in this section. Enroll free to practise them all.