Practice Analytics, Feedback & Optimization (5) - Marketing Automation & Customer Journey Mapping

Practise this section

9 questions

Flashcard drill
2 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
Sign up to start the exercise
Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
Sign up to start the quiz

6 sample questions

Question 1.
What does NPS stand for?
Show hintHide hint
Think about customer loyalty.
Question 2.
What is one key metric to monitor in marketing automation?
Show hintHide hint
This measures engagement.
3Question 3.
What does ROI stand for?
- Return on Information
- Return on Investment
- Return on Interaction
Show hintHide hint
Consider it relates to profits.
4Question 4.
True or False: A/B testing compares two versions to find out which is better.
- True
- False
Show hintHide hint
Think about its purpose.
Question 5.
Design an A/B test for a monthly newsletter. Outline the variations and how you would measure success.
Show hintHide hint
Consider what aspect you want to test.
Question 6.
Create a feedback survey question that would be suitable for a customer post-purchase.
Show hintHide hint
Focus on customer satisfaction.

5 more questions in this section. Enroll free to practise them all.