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2 cards from this section. Quick, good the night before a test.
What is one key component that should be included in an influencer contract?
Think about expectations.
Why is FTC compliance important?
Consider audience transparency.
What is the purpose of FTC compliance in influencer marketing?
Consider who benefits from the compliance.
True or False: Transparency is not necessary for long-term collaborations.
Think about what builds trust.
Evaluate the impact of a high-profile influencer failing to disclose a paid partnership. What potential effects could this have on audience trust and the brand's reputation?
Think about real-world examples of similar situations.
Design a brief plan for a brand aiming to maintain transparency in its influencer campaign. What steps would you include?
Consider the journey from initiation to execution of a campaign.
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