Practice Metrics (3.1) - Influencer & Affiliate Marketing Strategy

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9 questions

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5 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does 'Reach' measure in influencer marketing?
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Think about visibility.
Question 2.
Define 'Engagement Rate.'
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It involves likes and comments.
3Question 3.
What does Reach measure?
- Unique users who view content
- Total views
- Total interactions
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Consider who sees the marketing.
4Question 4.
True or False: Engagement Rate is only based on likes.
- True
- False
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Think about all interactions.
Question 5.
Develop a comprehensive plan for tracking an influencer's campaign, including all relevant metrics you'd use. Explain your rationale.
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Consider what you want to achieve from the campaign.
Question 6.
You find that your Cost Per Engagement is higher than industry standards. What strategies you can employ to reduce it?
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Evaluate your current targeting and content strategy.

5 more questions in this section. Enroll free to practise them all.