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2 cards from this section. Quick, good the night before a test.
What is a nano-influencer?
Think about small follower counts.
Which platform is most commonly associated with influencer marketing?
Consider the social media platform known for visuals.
What is the follower range for macro-influencers?
Think about the influencer tiers we discussed.
True or False: Nano-influencers have a lower engagement rate than mega influencers.
Consider who has closer relationships with their audience.
Given the engagement rate of a nano-influencer is significantly higher than a macro influencer, what strategies can brands use when partnering with them for campaigns aimed at niche markets?
Consider how personal connections can enhance marketing effectiveness.
Evaluate the trade-offs a company should consider when choosing a mega influencer versus a micro-influencer for their marketing campaign.
Think about the balance between reach and authenticity.
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