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3 cards from this section. Quick, good the night before a test.
What does FTC stand for?
Think about what government body deals with consumer protection.
Why is it necessary to use disclosures like #ad?
Why should your audience know if you're being compensated?
What does FTC stand for?
Think about the agency responsible for consumer protection.
True or False: Using #ad or #sponsored is a requirement for all paid partnerships.
Consider what consumers deserve in terms of information.
Imagine an influencer regularly partners with brands but fails to disclose their partnerships. Discuss the potential repercussions they may face from both the FTC and the general public.
Think about both legal and reputational consequences.
Draft a short contract clause that specifies the requirements for disclosure in influencer marketing.
Consider what terms are necessary to make it clear.
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