Practice Tools (3.2) - Future Trends in Digital Marketing

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10 questions

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5 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does AI stand for?
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It's the use of machines to simulate human intelligence.
Question 2.
Define Augmented Reality.
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Think about real-world enhancements with digital overlays.
3Question 3.
What does AR stand for?
- Augmented Reality
- Artificial Reality
- Authentic Reality
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Think about adding to a real-world experience.
4Question 4.
True or False: First-party data is less reliable than third-party data.
- True
- False
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Consider whose data it is.
Question 5.
Discuss how a brand could integrate AR into their marketing strategy and the potential impacts.
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Think about user experience and convenience.
Question 6.
Evaluate the implications of transitioning into a cookieless digital landscape for marketers.
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Consider consumer privacy and data collection methods.

6 more questions in this section. Enroll free to practise them all.