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3 cards from this section. Quick, good the night before a test.
What does AR stand for?
It enhances the real world.
Name one use of VR in marketing.
Think of a simulated experience.
What technology overlays digital information in the real world?
Think about a technology that enhances the real environment.
Is VR immersive?
Consider how a user interacts within a virtual space.
Consider a retail brand. How would you design an augmented reality campaign that enhances the consumer experience and drives sales? What elements would you include?
Think about how consumers currently interact with the brand.
Evaluate the disadvantages of using VR in marketing. What potential pitfalls should a brand avoid?
Reflect on user experience challenges with VR.
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