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4 cards from this section. Quick, good the night before a test.
Define sustainable branding.
Think about what makes a brand responsible.
What does CSR stand for?
It relates to how companies engage with society.
What is sustainable branding?
Reflect on what 'sustainable' implies.
True or False: Transparency is unnecessary for consumer trust.
Think about how consumers feel about secretive brands.
Develop a sustainable branding strategy for a fictional company that sells eco-friendly products. What specific practices would you implement to ensure transparency?
Consider the ways companies can both educate consumers and show their efforts in sustainability.
Evaluate a brand known for its sustainability. How do their practices align with consumer expectations, and what could they improve?
Look at both their successes and areas that may still lack clarity.
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