Practice Ethical Targeting (5.3) - Future Trends in Digital Marketing

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10 questions

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5 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
Define ethical targeting in digital marketing.
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Think about how marketers should treat consumer data.
Question 2.
What is one example of a dark pattern?
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Consider user interface designs.
3Question 3.
What is ethical targeting?
- A. Using any data available
- B. Respecting consumer privacy
- C. Making misleading advertisements
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Think about the approach taken towards consumer data.
4Question 4.
True or False: Dark patterns are ethical marketing strategies.
- True
- False
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Consider how the user feels about their choices.
Question 5.
Design a brief marketing plan that incorporates ethical targeting principles for a new online service that collects user data.
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Consider how transparency and user education can improve your strategy.
Question 6.
Discuss the implications ethical targeting might have on brand reputation when compared to traditional marketing practices.
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Think about consumer perception of brands based on their data practices.

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