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4 cards from this section. Quick, good the night before a test.
What does GDPR stand for?
Think of the European Union and its data laws.
What type of data is considered first-party?
Remember, it's the data you gather yourself.
What does CCPA stand for?
Think about consumer protection in California.
True or False: Ethical targeting can build consumer trust.
Consider the importance of transparent practices.
Given a case study where a company faced backlash for data misuse, analyze the reasons behind this failure and how following GDPR and CCPA could have changed the outcome.
Consider practical examples of ethical marketing.
Design a marketing strategy incorporating first-party data while ensuring compliance with GDPR and CCPA. Outline specific actions to take.
Reflect on ways to engage consumers directly and ethically.
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