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2 cards from this section. Quick, good the night before a test.
What is cookieless tracking?
Think about the difference between first-party and third-party data.
Name one privacy regulation impacting digital marketing.
Look for laws concerning online privacy.
What is the main focus of cookieless tracking?
Think about which type of data is directly collected from users.
True or False: CCPA stands for California Consumer Privacy Act.
Remember the purpose of CCPA in protecting consumer rights.
Analyze the advantages and challenges a company may face when transitioning from cookie-based to cookieless tracking.
Consider both consumer perspectives and business impacts.
Devise a plan for a retail company to effectively utilize first-party data to enhance customer personalization while respecting privacy regulations.
Think about how you would want your data to be handled.
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