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2 cards from this section. Quick, good the night before a test.
What is technological literacy?
Think about proficiency with digital tools.
What does ethical branding involve?
Consider the relationship between brand and values.
What does technological literacy involve?
Think about how marketers leverage tech in practice.
True or False: Cookieless tracking means relying on third-party cookies.
Consider who owns the data being collected.
Analyze the impact of GDPR on a fictional company's marketing strategy.
Consider the need for explicit consent for data usage.
Create a strategic plan that balances ethical branding and profitability for a brand entering the market.
Think about how ethical choices can drive loyalty and long-term success.
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