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3 cards from this section. Quick, good the night before a test.
Define Open Rate in your own words.
Focus on the relationship between emails sent and how many were opened.
What does CTR stand for in email marketing?
Think about how many people clicked a link versus how many received the email.
What does a high open rate indicate?
Think about your first impression with an email.
True or False: A high bounce rate can indicate that you are sending emails to addresses that no longer exist.
Consider the health of your email list.
Given the following email marketing campaign results, devise a strategy to improve the overall performance: 40% open rate, 2% CTR, 5% conversion rate, and 10% unsubscribe rate.
Break down which metric impacts which stage of the funnel.
Analyze the relationship between bounce rates and sender reputation. What can be done to improve a sender's reputation in light of high bounce rates?
Think about your impact on the email ecosystem.
5 more questions in this section. Enroll free to practise them all.
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