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2 cards from this section. Quick, good the night before a test.
What is the purpose of a welcome series?
Think about how companies greet their new clients.
Name one tool used for email marketing automation.
These tools help automate the emailing process.
What is the main goal of a welcome series?
It's the greeting you receive when joining a new service.
True or False? Drip campaigns are used to automate messages based on customer behavior.
Think about how campaigns can tailored based on actions.
Create a comprehensive email strategy for a new online subscription box company that addresses all customer journey phases.
Consider onboarding new users, nurturing over time, and engaging those who may drop off.
Analyze the user engagement metrics expected from implementing an automated cart abandonment strategy. What improvements would you project?
Think about what happens when reminders are sent.
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