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4 cards from this section. Quick, good the night before a test.
What does A/B Testing help marketers do?
Think about decision making based on results.
What metric measures how many people opened your email?
Consider the first interaction with the email.
What is the main purpose of A/B Testing in email marketing?
Think of it as a competition between emails.
True or False: A/B Testing only applies to subject lines.
Consider all elements that could influence user engagement.
You are launching an email campaign for a new product. Describe how you will formulate and execute an A/B Testing strategy, detailing two elements you’d test.
Consider both the subject line and the content format.
After testing two different CTAs, you find one gets 150 clicks, and the other gets 100. How would you determine which was more effective?
It's all about ratios and conversions!
6 more questions in this section. Enroll free to practise them all.
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