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2 cards from this section. Quick, good the night before a test.
What are the three stages of funnel tracking?
Think of the acronym ACC.
Define cohort analysis in simple terms.
Focus on groups and time.
What is the first stage of funnel tracking?
Think of how customers first find out about a product.
True or False: Cohort analysis is only useful for tracking retention rates.
Consider the broader application of cohort analysis.
Create a digital marketing plan incorporating both funnel and cohort analysis for promoting a new product launch. Include how you would evaluate success post-launch.
Think about how you would adjust post-launch based on analytics.
You are analyzing a situation where the Day 30 retention rate for a certain cohort is significantly lower than expected. Discuss strategies you might implement to improve that retention rate.
Consider what might lead users to disengage after 30 days.
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