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4 cards from this section. Quick, good the night before a test.
What does CAC stand for?
Think about the cost associated with getting new customers.
Name one tool used for A/B testing.
Consider tools that help improve website performance.
What is the formula for calculating Customer Acquisition Cost (CAC)?
Think about how much you spend to obtain a new customer.
True or False: A high ROAS indicates that an advertising strategy is profitable.
Consider the relationship between revenue and costs.
Your marketing team has identified a campaign with a high CAC but low conversion rate. Propose a strategic action plan to address this issue.
Focus on how targeting affects costs.
You are tasked with creating a dashboard to monitor multiple campaigns. What metrics will you include, and why?
Think about what information tells you if a campaign is successful.
6 more questions in this section. Enroll free to practise them all.
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