Practice Core Marketing Metrics (1) - Data Analytics & Reporting for Marketers

Practice: Core Marketing Metrics

Lesson 1Data Analytics & Reporting for Marketers

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10 questions

Flashcard drill
2 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What is the formula for calculating Customer Acquisition Cost (CAC)?
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Think about how much is spent to gain one customer.
Question 2.
What does a high Churn Rate indicate?
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Consider customer retention.
3Question 3.
What is the correct formula for calculating Customer Acquisition Cost?
- Total Spend + New Customers
- Total Spend ÷ New Customers
- Total Spend - New Customers
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Look for a division operation in the options.
4Question 4.
True or False: A higher Churn Rate indicates better retention.
- True
- False
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Think about customer loyalty.
Question 5.
You run an online store that has a CAC of $40, but your CLV averages $300. How would you assess your business's profitability and growth potential?
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Consider how the differences between CLV and CAC relate to profitability.
Question 6.
If your company’s total customers drop from 1000 to 800 in one quarter and you spent $20,000 acquiring customers, calculate the churn rate and discuss strategies to reduce it.
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Remember to calculate the churn rate before strategizing.

6 more questions in this section. Enroll free to practise them all.