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4 cards from this section. Quick, good the night before a test.
What does CAC stand for?
Think about the cost of gaining a new customer.
How is Customer Lifetime Value calculated?
Consider what influences the total revenue from a customer.
What is Customer Acquisition Cost (CAC)?
Focus on the expenditure related to customer acquisition.
True or False: The Last-Click Attribution model credits the first interaction with a brand.
Think about how attribution models work.
A digital marketing campaign spends $5000 on advertising and acquires 200 new customers. Calculate the CAC. Then, with an average purchase frequency of 4, an average order value of $50, and a lifespan of 3 years, find the CLV.
Use the respective formulas for CAC and CLV.
If a company uses a time decay attribution model for a campaign that spans 30 days with interactions on day 0, day 10, and day 25, how would each touchpoint be weighted, assuming you give a 50% weight to the last interaction?
Think about how to proportion credit based on interaction times.
5 more questions in this section. Enroll free to practise them all.
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