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3 cards from this section. Quick, good the night before a test.
What is a heatmap?
Think about how colors indicate user interest.
Define session recordings.
Consider what a video of user actions would provide.
What does a heatmap indicate?
Think about where attention is drawn on a page.
True or False: Session recordings can help identify user pain points.
Consider what kind of data you can gather from observing users.
Design a strategy using heatmaps, session recordings, and funnel analytics to improve a landing page's conversion rates. Describe the steps you would take and the tools you would implement.
Consider how each tool can complement the others.
You notice a significant drop-off in the early stages of your conversion funnel. Describe how you would use session recordings to identify the issues causing this drop-off.
Think about common user behaviors that might indicate issues.
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