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2 cards from this section. Quick, good the night before a test.
What is multivariate testing?
Think about how it's different from A/B testing.
Name two tools used for multivariate testing.
Consider some popular analytics tools.
What does multivariate testing allow you to compare?
Think of how it compares to A/B testing.
True or False: Statistical significance means that results are guaranteed.
Consider what statistical significance really tells us about the data.
Design a multivariate test for a product landing page with three elements: headline, image, and call-to-action. Describe how you would evaluate the results.
Think about how different changes might attract different customer segments.
Discuss the limitations of multivariate testing and how they can affect validity.
Reflect on external influences that might impact test outcomes.
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