Practice Map Customer Journeys (4.6.1) - Conversion Rate Optimization & Landing Page Design

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9 questions

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4 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
Define what a customer journey is.
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Think about the stages of interaction!
Question 2.
Identify what a touchpoint is with an example.
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Consider where customers interact with ads!
3Question 3.
What is a customer journey?
- A path leading to conversion
- A single interaction
- A marketing campaign
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Consider all steps a customer takes!
4Question 4.
True or False: Touchpoints only refer to online interactions.
- True
- False
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Think about all channels.
Question 5.
Create a detailed customer journey map for an online bookstore, identifying at least five key touchpoints and possible friction points.
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Focus on the steps your customers follow and identify common barriers.
Question 6.
Evaluate the impact of simplifying a checkout process that requires eight fields to just three. Assess the potential saving of drop-offs.
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Consider how many users may abandon due to tedious processes.

5 more questions in this section. Enroll free to practise them all.