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2 cards from this section. Quick, good the night before a test.
What does 'friction' mean in CRO?
Think about what makes a task harder for a user.
Name one method to reduce friction on a landing page.
Consider what users dislike doing when signing up.
What does reducing friction primarily aim to achieve?
Consider the outcome of a simplified process.
True or False: Progressive disclosure reveals all information upfront.
Think about the difference between gradual and immediate disclosure.
Your company’s sign-up page has an 80% drop-off rate. Design a strategy to reduce friction based on the principles learned.
Consider what users might find confusing or overwhelming.
Analyze the impact of removing five fields from a form that originally had ten fields. Predict potential changes in conversion rates based on friction reduction principles.
Look for case studies or data that highlight the impact of form optimization.
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