Practice Cta (call-to-action) (4.4.4) - Conversion Rate Optimization & Landing Page Design

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10 questions

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2 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does CTA stand for?
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Think about what action the user is being prompted to take.
Question 2.
Name one psychological trigger that can enhance a CTA.
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What makes someone feel like they shouldn't wait to act?
3Question 3.
What does CTA stand for?
- Call-To-Action
- Click-To-Access
- Call-To-Account
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Consider what prompts are seen on websites.
4Question 4.
True or False: A CTA should always be placed at the bottom of the page.
- True
- False
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Think about where users look first when visiting a website.
Question 5.
Create a growth plan focusing on improving CTAs for an existing website, including A/B testing strategies.
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Build on aspects discussed in class regarding testing and analysis.
Question 6.
Select a poorly designed CTA from any website and analyze it. Suggest revisions based on principles of effective CTA design.
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Ask how you’d feel as a user when encountering that CTA.

6 more questions in this section. Enroll free to practise them all.