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5 cards from this section. Quick, good the night before a test.
What is the significance of clarity in CRO?
Think about what happens if the message isn't clear.
What does a strong CTA need to do?
Consider placement and wording.
What does CRO stand for?
Focus on the action taken by visitors.
True or False: A/B testing is used to test multiple variations simultaneously.
Consider what 'A/B' means.
You are tasked with redesigning a landing page for a subscription service. List five changes you would make based on CRO principles and explain why.
Think about user experience.
Using multivariate testing, you combine images, headlines, and CTAs on a landing page. You've seen no improvement in conversions. What might you evaluate further?
Consider how each element complements or disrupts the user experience.
6 more questions in this section. Enroll free to practise them all.
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