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3 cards from this section. Quick, good the night before a test.
What does CRO stand for?
It's the aim of increasing the percentage of visitors converting.
Name one element of a landing page that can be optimized.
Think of what might encourage user action.
What is CRO aimed at improving?
Think about what happens after someone visits a site.
True or False: A/B testing can only be used to change the color of a button.
Consider other elements that might be tested.
Given a website with a high bounce rate, outline a strategy to improve its conversion rate.
Focus on reducing friction and enhancing user engagement.
Develop a hypothesis for why a particular CTA is underperforming and propose a test plan.
Consider both visual and textual aspects of the CTA.
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