Practice A/b Testing (4.5.1) - Conversion Rate Optimization & Landing Page Design

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10 questions

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4 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does A/B testing stand for?
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Think about the two versions being compared.
Question 2.
Name one tool used for A/B testing.
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Look for free tools commonly used.
3Question 3.
What does A/B testing primarily compare?
- Two versions of a web page
- Only one web page
- Multiple web pages
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Remember the definition of A/B testing.
4Question 4.
True or False: Multivariate testing can test multiple changes at the same time.
- True
- False
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What can you change at once in testing?
Question 5.
You run an online store and want to increase sales. Design an A/B test including what elements you would test and why.
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Consider elements that impact customer decisions.
Question 6.
You're analyzing data from an A/B test, but the results show no significance. Discuss alternatives you could consider moving forward.
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Think about why some tests may not provide clear answers and how you could adjust.

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