Practice Strategic Planning Frameworks (1) - Advanced Digital Marketing Strategy & Planning

Practice: Strategic Planning Frameworks

Lesson 1Advanced Digital Marketing Strategy & Planning

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10 questions

Flashcard drill
4 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does 'RACE' stand for in the RACE Framework?
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Think about the stages of customer interaction.
Question 2.
Name one component of the SOSTAC Model.
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Remember, it involves analyzing and planning.
3Question 3.
What does the RACE Framework help businesses to do?
- Measure Revenue
- Engage Customers
- Streamline Production
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Consider which option aligns with customer interactions.
4Question 4.
The SOSTAC Model includes which of the following components?
- Service
- Strategy
- Sales
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Look for the component that involves planning.
Question 5.
Create a strategic marketing plan for a fictional product using the SOSTAC framework and detail actions for each component.
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Ensure you think about the product’s market positioning.
Question 6.
Evaluate a real company's use of funnel mapping. What insights can be drawn from their approach to customer engagement?
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Consider where they might have failed or succeeded in getting customers to the next stage.

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