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4 cards from this section. Quick, good the night before a test.
What does 'Reach' refer to in the RACE framework?
It's the first stage of the framework.
Name one action that takes place in the 'Act' phase.
Think of it as engaging potential customers.
What does the 'Convert' stage focus on?
Think about what happens after a potential lead is interested.
True or False: The 'Engage' stage is only about making sales.
Consider what happens after the sale.
Devise a comprehensive campaign plan using the RACE framework for a new app launch.
Think about a specific target audience and the type of app.
Evaluate a failed marketing campaign through the RACE framework and suggest improvements.
Consider feedback from analytics to identify weaknesses.
4 more questions in this section. Enroll free to practise them all.
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